VN Express-Jul 6, 2026

Europeans are often seen as practical with their spending. Many would not pay around €1,000 (US$1,140) to install an air conditioner they rarely need. Yet families across the U.K. and Europe still set aside between £10,000 and more than £40,000 a year for travel because they vacation together, take multiple trips and often travel long distances. That pattern reflects a culture of spending that has developed over generations. Countries that know how to welcome tourists are benefiting from it. Read more at: https://e.vnexpress.net/news/perspectives/vietnam-s-next-growth-opportunity-is-tourism-5094061.html

First published in VN Express