NationThailand-Apr 14
Thailand is emerging as one of Southeast Asia’s most commercially promising gaming markets, with more than 58 million players, strong creator influence and a fast-growing role in the region’s digital economy, according to a new report by Ampverse. In The Ampverse Playbook: Unlocking the Value of Gaming in Southeast Asia, the company said Thailand now ranks among the region’s most advanced gaming markets, not only because of its size, but also because of its high levels of player engagement, mature infrastructure and growing monetization potential. The report said Southeast Asia had around 290 million gamers in 2025, with the market valued at about US$6.6 billion. The wider gaming ecosystem is projected to expand to US$14 billion by 2030, underlining the sector’s rising importance to the region’s digital economy. Ampverse said Thailand stands out for its exceptionally high gaming penetration, with more than 58 million gamers in a population of 72 million, making it one of the most deeply engaged gaming markets in Southeast Asia. The report said Thailand’s strength goes beyond headline user numbers, pointing to a market that combines large-scale reach with strong commercial promise for both brands and developers.
Charlie Baillie, chief executive and co-founder of Ampverse, said Thailand was not only a large gaming market, but also one of the region’s highest-revenue markets and among the most influential in digital culture.
He said gaming in Thailand had become deeply woven into entertainment, esports and online communities, creating significant opportunities for brands to build more meaningful consumer engagement. Ampverse said gaming behavior in Thailand is strongly driven by creators and community networks, with players engaging not only through gameplay but also through livestreams, online content and social media. Read more at: https://www.nationthailand.com/business/tech/40065046
