By To Ngoc Doanh

VN Express-May 1, 2024

According to the Vietnam National Administration of Tourism, the return rate of tourists to Vietnam continues to decline without any effective measures to reverse the trend. In 2019 – the “golden era” of Vietnam’s tourism industry – the return rate was about 10%. This was and is much lower than Thailand (82%) and Singapore (89%), according to the World Tourism Organization (UNWTO). By 2022, this figure had further dropped to 5%. Read more at: https://e.vnexpress.net/news/perspectives/make-tourists-smile-and-they-ll-be-back-4737408.html First published in VN Express