The Bangkok Post-Oct 27, 2023

‘Soft power” is becoming a new catchphrase in Thai society. Once seen as political jargon describing a nation’s diplomatic prowess at winning friends and influencing others rather than relying on coercion, this new sound bite is being used to describe cultural and creative commodities such as movies, literature, art, traditional Thai sports and food, to name just a few. Read more at: https://www.bangkokpost.com/opinion/opinion/2672441/the-seeds-of-soft-power First published in Bangkok Post