TODAY-Nov 14

More Singaporeans are going online to read the news, amid overall falling readership of Singapore newspapers that continue to publish a hard copy.

The trend was especially strong among younger Singaporeans, with Gen Y consumers (aged 25 to 39) the most likely to go online for news. More than three in four respondents (76.8 per cent) in that age bracket said they had done so over the previous month. These were among the findings of the latest annual Nielsen survey on media consumption habits which was released on Wednesday (Nov 13).

Read more at:

https://www.todayonline.com/singapore/more-singaporeans-reading-news-online-newspaper-readership-falls-nielsen-survey