By Nuradilla Noorazam

New Straits Times-Feb 2

When beloved social media cooking guru Khairul Amir launched his special blend of chilli paste, Sambal Nyet, 10,000 bottles were sold out in less than an hour. At a time when celebrity chefs are dominating social media’s “food sphere”, Khairul’s fun, hassle-free and pressure-less cooking stands out like a bed of daffodils on the cracks of a concrete sidewalk.

Read more at: https://www.nst.com.my/opinion/columnists/2021/02/662590/creator-economy-may-worsen-inequality-if-challenges-not-addressed