Tycoon Thanathorn Juangroongruangkit, 39, registered his new political party on Thursday, joining more than 50 other parties keen on running in Thailand’s general election, expected to be held by early next year. Analysts say the buzz is a sign of hunger for fresh faces in a political arena dominated by an “old guard” who have built their power through personality cults and patronage. Repeated military coups have further undermined Thailand’s democracy, with the current junta banning all politics since its 2014 putsch. Branding itself in a distinct orange triangle logo pointing forward, the party, dubbed “Future Forward”, wants to be a new progressive political alternative, speaking to a younger generation disillusioned by a political divide.