VNExpress-July 2

With most airlines still operating far below capacity due to Covid-19, inflight caterers have started to sell their foods to restaurants, schools and hotels. Hanoi-based Noi Bai Catering Services Joint Stock Company (NCS), Vietnam’s leading air catering company, served merely 4.6 million inflight meals in 2020, 42.5 percent down from 2019. To survive, NCS has started to develop new sales channels targeting customers other than just airlines. It is recruiting distributors and agents to sell breads, cakes and convenience foods to retail stores and restaurants. It has begun to distribute milk tea to some retail stores in Hanoi. It is also selling fried pies, fried rice, sticky rice with chicken, spaghetti, and other dishes on its website called “Bep tren may” (Kitchen on the cloud). NCS said its non-aviation revenues have soared since last September with moon cakes contributing VND3.2 billion. It plans to sell more food on the ground, and expand both direct and indirect distribution channels in the next five years. Another inflight catering service provider, VINACS Cam Ranh in the central province of Khanh Hoa, recently decided to supply meals to hotels used for quarantine.

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