VNExpress-June 4

Foreign investors have been pouring billions of dollars into the e-commerce market, seeking to change shopping habits in Vietnam and eventually profit from a likely online boom. Since the pandemic began, Tran Thi Linh in Hanoi has picked up a new habit of lying on her couch for hours to browse through e-commerce apps, looking for promotions. Linh is among many Vietnamese that have become more familiar with e-commerce platforms and saw their shopping habits changed during the pandemic, a goal that that Vietnamese and foreign companies have spent billions of dollars to achieve as they seek to claim a bigger share in a booming industry.

Vietnam’s digital economy is forecast to grow by 29 percent annually from 2020 to $52 billion by 2025, according to a study by Google, Temasek Holdings and Bain & Co. But data from Euromonitor International estimates e-commerce accounted for only 3 percent of the nation’s retail market last year, the smallest amount in Southeast Asia.

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