TikTok sweeps wave of change over Thailand’s election campaigns

NationThailand-May 30

In a notable shift from traditional campaigning strategies, political figures in Thailand have turned to TikTok, using the fast, efficient and cost-effective platform to connect with a wider audience. With a large percentage of Thai nationals active on social media, TikTok has emerged as a powerful tool for politicians to sway public opinion and secure votes. Recent data from datareportal.com shows that an impressive 85.4% of Thais are connected to the internet, and 52.25 million actively engage on social media platforms. Though Facebook remains the most popular platform in Thailand, TikTok is fast gaining traction with the younger generation and building a growing influence on political discourse. Of its more than a billion users worldwide, TikTok boasts 40.3 million users in Thailand alone. With TikTok’s increasing influence, it is inevitable that politicians and political parties will embrace this platform to effectively reach and engage the next generation of voters. Read more at:

https://www.nationthailand.com/thailand/politics/40028083