By Rohiman Haroon

New Straits Times-Feb 9

With the pervasiveness of social media in this digital age, everyone seems to have the opportunity and equal footing to be an effective key opinion leader (KOL). Most KOLs operate online, making their name and exerting their influence on social media, in blogs and on YouTube.

Read more at: https://www.nst.com.my/opinion/columnists/2020/02/563797/power-key-opinion-leaders