California-based Apple continues to increase its efforts in Southeast Asia’s fast-growing market after it picked Thailand as the location for its second Apple Store in the region, Tech Crunch reports. Apple opened its first Southeast Asian location in Singapore last year. The store is located at the heart of Orchard Road, the city’s retail centre. It is its ninth high-profile Apple Store globally, amidst others in Ginza, Dubai, Soho, and New York. Meanwhile in Indonesia, the company is required to realize 40 percent of its total USD $44 million worth of investment plans in Indonesia if it wants to keep distributing its iPhones on the Indonesian market.