VNExpress-July 8
Vietnamese content developers are using AI to create faceless videos for YouTube and TikTok audiences and earning thousands of dollars a month from them. For the last two years Hong Duyen has been producing video content for social media by utilizing AI tools to avoid showing her face online. “I’m not confident enough about my appearance to be in front of the camera, and I do not think my voice is polished either,” the 30-year-old in HCMC says. Duyen has been in the content creating business for five years, and at one point had to hire professional video production services for higher-quality output, but the cost ate a large chunk of her profits and sometimes even caused losses.
“With the assistance of AI, work has been much more bearable. For social media posts, I use a chatbot to create and refine the text until I am satisfied and then generate images with the same tool.” For videos, Duyen uses AI to brainstorm ideas and then writes prompts to get it to produce images or animations. Her AI-generated content centers on life hacks, philosophical insights, niche expertise, or short stories paired with illustrative videos.
Her five YouTube channels together fetch her several thousands of dollars a month, including sponsorship deals. Instead of using a video service, Duyen now hires two employees who are familiar with AI tools to help her keep the content flow going. In the northern province of Ninh Binh, Ninh Don has also been harnessing AI power to create video content. After a decade of content development, Don now has several YouTube channels with over six billion views and nearly six million subscribers. She operates both traditional and faceless channels. “Faceless channels are easier to operate and require minimum skills and equipment,” he says. It provides him with better their automation and scalability without the need to rely on anyone. “With AI, everything is faster.”
His workflow involves using AI tools such as ChatGPT, Claude or GrabWord AI for generating ideas and scriptwriting. AI is also used to produce voices and to design thumbnails and optimize searchability. He assembles videos using a software called CapCut, which has recently adopted advanced AI tools like Google Veo 3 and InVideo. Read more at:
