VNExpress-Mar 7

Vietnam’s tourism industry needs to develop signature products and adopt an open visa policy to compete with neighboring countries, experts say. While the nation has several advantages including natural beauty, rich culture and great cuisine, the industry has not succeeded in developing signature tourism products and this can pose new challenges as Vietnam reopens inbound tourism from March 15, they add. “We can’t fully satisfy foreign tourists yet, though we win big prizes in luxury tourism, own international-class resorts and leading global hotel brands,” said Pham Ha, chairman of the Lux Group, which specializes in luxury cruise services.

“For many foreign tourists, Muay Thai, golden temples, traditional dances, language and cuisine come to their minds when mentioning Thailand,” Ha explained.

Vietnam has dozens of UNESCO-recognized heritage sites, more than 3,000 nationally recognized relics and 5,000 provincially recognized ones. Ha said all this was evidence that the country can position its tourism brand and develop heritage-related tourism products. “To attract high spending tourists post-Covid, heritage tourism is extremely suitable because of its ability to connect with high-class resorts, golf and healthcare services,” he said. Read more at:

https://e.vnexpress.net/news/travel/vietnam-tourism-lacks-signature-products-to-lure-international-visitors-experts-4435916.html