VietnamExpress-Sept 29

Despite recording double-digit growth last year, American coffee chain Starbucks remained in third place in revenues behind two local competitors. Its 2019 revenue of VND780 billion ($33.6 million), up 32 percent year-on-year, was behind market leader Highlands Coffee at VND2.2 trillion and The Coffee House at VND863 billion.

This makes the international coffee shop chain rank third in revenues for the second year in a row after securing second place behind Highlands Coffee in 2017.

Although Starbucks, the only foreign brand in Vietnam’s top five coffee chains, has been established in the country for seven years, the number of outlets in four localities (60) remains small compared to main competitors.

Read more at: https://e.vnexpress.net/news/business/companies/starbucks-struggles-to-beat-vietnamese-coffee-chains-4168281.html