VNExpress-June 10
As Gen Z enters the workforce bringing along its unconventional working styles, businesses are shifting their strategies to better engage and retain this demographic.
At Schneider Electric Vietnam, Gen Z employees account for less than 2% of the workforce, but a resignation rate of over 20% among them has made the company change its strategy to avoid a crisis. The French company operates in the fields of digital energy management and automation. Cap Thi Minh Trang, its human resources director, says manufacturing and engineering are “somewhat selective fields” that young people are not actively seeking. Gen Z, or people born between 1997 and 2012, would quit for reasons like “not enjoying the work,” she said. “While the older generation sees young people as lacking the patience and commitment for the long haul, Gen Z believes that working at a place for more than two years is too long. “Their penchant for quitting casually causes older generations to lack trust in them.”
Similarly, Tran Thi Ngoc Bau, human resources director at Wipro Consumer Care Vietnam, believes that Gen Z is uneasy in traditional corporate settings with strict procedures and systems. People of this age expect a flexible work environment where they can freely express their ideas and personal values through contributions to projects. She says conflicts may arise when they want change and innovation but their values and views do not completely align with those of previous generations.
Generational conflict is a common issue many companies face, a survey by Anphabe, a leading business in labor market surveys and research, found. Last year its survey of 64,000 workers at 750 companies found a market trend of an increasingly younger workforce, with Gen Z making up about 30% and seemingly set to rise rapidly from 2025 onwards. Read more at: https://e.vnexpress.net/news/news/businesses-adapt-as-gen-z-shapes-workplace-dynamics-4752314.html
