VNExpress-Dec 7
Six out of the top 10 general search trends in Vietnam in 2025 were related to artificial intelligence, with “DeepSeek” emerging as the most popular keyword. The “Year in Search 2025” list, released by Google last Friday, reflects the trends and information that captured the nation’s attention over the past year. The report categorizes searches into 10 topics: General Trends, Image Creation, Movies (General), Vietnamese Movies, Concerts, Songs, News, “How To,” “What Is,” and Travel. In the “General Trends” category, technology was the overwhelming leader. Four prominent AI chatbots, DeepSeek, ChatGPT, Gemini, and Grok, appeared on the list. The top five specific keywords were heavily tech-focused: “Deep Seek,” “ChatGPT,” “Women in STEM,” “Gemini,” and “Pixverse AI.” According to Google, the way Vietnamese users approach AI changed significantly in 2025, with the search behavior moving from curiosity-based queries like “What is AI?” seen in previous years to practical queries regarding features and utility. Specific trends in AI image generation were also recorded. Leading keywords included “Create Gemini photos,” “Create snowfall photos,” “Create Mid-Autumn Festival photos,” “Restore old photos,” “Create Polaroid photos,” and “Create toy box photos.” “This indicates that AI has gradually become a familiar tool, attached to the creative, educational, and daily life needs of Vietnamese users,” Google said. This data aligns with the company’s “e-Conomy SEA 2025” report, which noted that Vietnam leads Southeast Asia in AI readiness. It found that 81% of users interact with AI daily, and 83% participate in activities to improve their AI knowledge. Read more at: https://e.vnexpress.net/news/tech/vietnam-innovation/ai-dominates-vietnam-s-2025-search-trends-google-report-4991009.html
