YouTube remains top video platform in Thailand, survey shows

NationThailand-Oct 11

YouTube Thailand hosted its annual event “YouTube Works for Thailand 2023” on October 10 to celebrate the vibrant YouTube ecosystem and reinforce its dedication to enhancing the efficiency and effectiveness of YouTube as an advertising platform. YouTube is Thailand’s favorite video platform thanks to its diverse content options and its AI-powered tools that enable creators to unlock new creative expressions and enhance brand reach. A recent survey by Kantar showed that Thai viewers spend significantly more time watching videos on YouTube compared to other platforms. Jackie Wang, Country Director of Google Thailand, said, “Since YouTube officially launched in Thailand 9 years ago, people’s online video viewing behavior has changed significantly. Every minute, content is uploaded to YouTube from all over the world, totaling more than 500 hours. “From 6-second videos to live streams lasting an hour, YouTube offers smooth viewing experiences on all devices, be it on mobile phones or on the TV screen at home. It is gratifying to know that YouTube remains the most watched and engaged video platform among Thais despite numerous other options,” Wang added. Read more at: https://www.nationthailand.com/thailand/general/40031793