NationThailand-May 17
The Move Forward Party’s expertise in using social media to galvanise support was underscored by a report released by a data analytic company on Tuesday that said its social-media engagement rate was 70% higher than any other political party on election day and the day after. Move Forward received 83.4 million social-media engagements over the two-day period, according to the Thai-language report by Wisesight (Thailand). Engagements refer to responses to social-media posts, with the number of comments, shares and likes (and other reactions) determining the rate of engagement.
The company analyzed the engagement rates of political parties on Facebook, Twitter, TikTok, Pantip, and website blogs. Facebook and Twitter were the two dominant online platforms for discussing the election, the company said. Move Forward’s 83.4 million engagements were generated from about 800,000 posts made by about 70,000 people during the two days, Wisesight (Thailand) said. Its leader, Pita Limjaroenrat, was the subject of 24.7 million engagements on the platforms, followed by Pheu Thai prime ministerial candidate Paetongtarn Shinawatra, with 3.7 million engagements and Bhumjaithai leader Anutin Charnvirakul with 1.9 million, it said. “Move Forward” was posted over 242,000 times in Thai during the two days, and these posts had more than 60 million engagements, the report said. Read more at:
