NationThailand-Mar 17

The number of Thai households shopping online has shot up 58 per cent during the Covid-19 pandemic, which has accelerated the region’s shift to e-commerce. The dramatic rise in households buying online signals a turning point for e-commerce in Asia, says global marketing research firm NielsenIQ. NielsenIQ warns retailers that as e-commerce transitions to the next phase, there are five challenges that retailers need to face. In Thailand, e-commerce has been historically dominated by the non-food category. But NielsenIQ observed soaring growth in 2020 for the food category. From January to December 2020, it reports that the food category grew by 74 per cent versus 60 per cent growth shown by non-food.

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