NationThailand-March 25
Six years ago, Perada Suponpun came up with a simple way idea to make her foodie husband happy while keeping his weight down – bread made from flour with a near-zero glycemic index (GI). Today, Tasted Better, Perada’s food tech startup, has just been successfully registered in Vienna, Austria, the first such startup to enter the European Union market. ” Back in 2018, my husband, Trai, weighed around 130 kilograms, which is excessive. I wanted him to stay healthy but didn’t want to limit his enjoyment of food. So I suggested we try making bread without flour and sugar so that he could enjoy it without guilt,” Perada, Tasted Better’s CEO and co-founder, tells The Nation. Trai’s initial reaction was to laugh at her crazy idea, but then thought about it more deeply and conducted additional research to explore the possibility. Together, they developed a functional flour with a glycemic index of nearly zero, possibly the lowest glycemic index available.
After proving the potential of bread baked with their low GI flour by watching Trai’s lose 30 kg in just 3 months, Perada decided to develop this flour as a business and Tasted Better was officially launched. ” Several new health and wellness trends were emerging at that time. So, I decided to produce low-GI bread and bakery products under the ‘Dancing with the Baker’ brand and sell them online,” she said. As the customer base grew, she realized that her ambition was no longer limited to bringing low-GI bread to the Thai market. I wanted people around the world to see that we, a Thai food tech startup, had developed a great innovation for those who really need it,” she says. Read more at: https://www.nationthailand.com/blogs/women-of-the-nation/40036686
