The battle to win over millions of first-time and undecided Thai voters is now increasingly being fought online as the military-run government bans campaigning ahead of a general election expected next year, Bloomberg reports. A YouTube music video  criticizing Thailand’s military government has become a big hit in the Southeast Asian nation, indicating that public frustration with more than four years of military rule is mounting ahead of upcoming nationwide elections, CNN reported earlier this month. The junta and its retinue may be able to avoid holding the election indefinitely by deception and manipulation of the people and the media, but they cannot avoid the social and economic costs engendered by a military coup and an authoritarian regime, writes Pithaya Pookaman for The Asia Sentinel.