By Irmine Keta Rotimi and Crystal Yap

The Straits Times-Dec 26, 2024

Videos of children opening boxes of toys and playing with them have become a feature of online marketing – making stars out of children as young as two.

Twelve-year-old influencer Ryan Kaji, for example, earns US$30 million (S$40.7 million) a year on YouTube leading one of the most popular children’s channels. His empire was built on toy unboxing. Read more at: https://www.straitstimes.com/opinion/work-or-play-the-rise-of-online-kidfluencers-is-raising-complex-legal-and-ethical-questions First published in The Straits Times