By Janice Lim

Today -Nov 21, 2021

Live stream commerce has taken off in Singapore over the last two years as retailers found ways to overcome challenges brought about by the Covid-19 pandemic. However, an expert said this does not mean that live streaming will disrupt online marketplaces. Online marketplaces are still growing amid the wider e-commerce boom. Some retailers are also using augmented reality to make their online stores more interactive, in a bid to simulate offline shopping. However, retailers say digitalisation is tough and they have had to overcome many challenges along the way. Read more at https://www.todayonline.com/big-read/big-read-live-streaming-gamification-spur-rise-retailtainment-amid-e-commerces-pandemic