Today-Oct 12

Online shopping through social media platforms during the pandemic continued to surge in the first half of this year as Singapore consumers shopped more often this way and also spent more on each order, a study found. Compared with the same period last year, the number of orders using this relatively new online shopping option jumped 29 per cent and spending for each order leapt 89 per cent, the annual study by Taiwan-based artificial intelligence solutions firm iKala concluded. Known as “social commerce”, it is where shoppers buy products through social media channels such as Facebook, WhatsApp and Instagram rather than through e-commerce marketplaces such as Lazada and Shopee. The study’s researchers had surveyed 1,600 shoppers and more than 23,600 businesses, which are iKala customers, in Singapore, Malaysia, the Philippines and Thailand in the first half of 2021. They found that 90 per cent of Singapore respondents preferred to shop via e-commerce platforms, followed by social media (73 per cent), retail websites (45 per cent), offline stores (43 per cent) and coupon websites (21 per cent). Read more at: https://www.todayonline.com/singapore/watch-out-e-commerce-social-commerce-gaining-ground-singapore-and-other-southeast-asia