Li Chunrong, an industry veteran from China with 30 years of experience, who now heads Malaysia’s troubled car company, Proton, is promising to restore the loss-making company to its former glory by targeting the Southeast Asian market, which is now dominated by Japanese auto brands. Proton is partially owned by Chinese automaker Zhejiang Geely Holdings Group, after the latter inked an agreement with DRB-Hicom in June. Under the agreement, Geely is taking up a 49.9 percent stake in Proton for RM460.3 million