By Carl E. Balita

The Manila Times-Jan 16, 2026

The Philippine franchising industry has become one of Southeast Asia’s most dynamic consumer sectors, valued at about P605 billion, equal to nearly 8 percent of the national gross domestic product (Asean Briefing, 2025). Studies show that franchising has a greater success rate (90 percent) compared with independent startup (Malaya.ph). With a profit margin of 4 to 12 percent, return on investment is within roughly three to five years, medium investment to five to seven years, large investment (Franchise.ph). Read more at: https://www.manilatimes.net/2026/01/16/opinion/columns/franchising-together-asean-to-the-world/2259558 First published in The Manila Times