Philippine Daily Inquirer-May 17, 2023

Another presidential administration, another attempt at having a catchy marketing tagline for the Philippines. That seems to be our fate every six years as the so-called best and the brightest of every sitting government try their hand at creating a campaign that will successfully promote the country overseas and translate to more dollars for the local economy. Read more at: https://opinion.inquirer.net/163186/branding-the-ph-beyond-slogans First published in Philippine Daily Inquirer