CAMBODIA
By Danapal Govindasamy
The Khmer Times-May 23, 2018

Should the media, such as a newspaper group, try its best to be socially responsible, in the same way as a corporate body? Danapal Govindasamy tries to answer this question.
In an increasingly complex corporate world, the media plays a central role in defining and communicating what corporate social responsibility (CSR) is all about. Too often, corporations tend to soft pedal the crucial role of the media in helping to communicate their key messages to key stakeholders. Indeed, many corporations seem to approach the media with deep suspicion and hostility, regarding media relations as little more than a crisis management tool.
Read more at: https://www.khmertimeskh.com/50492468/the-media-as-gatekeepers-of-csr/
First published in: The Khmer Times