East Asia Forum-Dec 25, 2021

By Cedarbough T. Saeji

It has been 10 years since Psy’s Gangnam Style catapulted to worldwide popularity. This watershed moment has been followed by many more previously inconceivable achievements by hallyu (sometimes called the Korean wave, a catch-all term for the international popularity of South Korean media products). As hallyu has reached around the world and captivated new audiences, a critical narrative implying hallyu is a government creation has emerged. Read more at: https://www.eastasiaforum.org/2021/12/25/spinning-south-korean-cultural-industry-for-soft-power-and-nation-branding/