JakartaPost-Dec 31, 2021

This year’s National Online Shopping Day (Harbolnas) saw a massive increase in sales from last year’s event, suggesting that the online shopping boom is far from over. A NielsenIQ survey found that transactions from the annual shopping fiesta, staged by various e-commerce platforms, amounted to Rp 18.1 trillion (US$1.27 billion) this year, up 56 percent from last year’s Rp 11.6 trillion. NielsenIQ Indonesia director Rusdy Sumantri attributed the rise to a rapid increase in the number of online shoppers to around 32 million this year from 17 million in 2020. Indonesia also counted 11 million new internet users this year. National Online Shopping Day (also known as 12.12) has been held on Dec. 12 since 2012. E-commerce platforms roll out incentives like free delivery, cashbacks or vouchers to spur the sales of their merchants. Rusdy noted that this year’s Harbolnas boosted sales of locally sourced products by Rp 2.9 trillion to Rp 8.5 trillion, with locally made clothes, cosmetics and personal care items being the top sellers. Read more at: https://www.thejakartapost.com/paper/2021/12/30/this-years-national-online-shopping-day-rakes-in-rp-18-trillion.html.